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John Carl Galang

Types of Explainer Videos That Still Work In 2023

Explainer videos are a powerful tool for businesses, organizations, and individuals who want to communicate complex ideas, products, or services in a simple and engaging way. However, not all explainer videos are created equal. There are several different types of explainer videos, each with its own unique strengths and limitations. In this article, we'll explore the most common types of explainer videos, and help you determine which type is right for your needs.

Animated Explainer Videos: Animated explainer videos are the most popular type of explainer video, and for good reason. They use animation, graphics, and storytelling to create a fun and engaging way to explain complex concepts or products. Animated explainer videos can be used to explain everything from a new software application to a business process, and are an excellent choice for businesses that want to reach a wide audience.

Live-Action Explainer Videos: Live-action explainer videos are another popular type of explainer video that use real-life actors and footage to communicate complex ideas or products. This type of explainer video is ideal for businesses that want to create a more personal connection with their audience, and can be used to showcase real-life use cases and benefits.

Whiteboard Explainer Videos: Whiteboard explainer videos use a hand-drawn animation style to explain complex concepts in a simple and engaging way. This type of explainer video is often used to explain complex products or ideas in a visual and memorable way, and is ideal for businesses that want to engage their audience in a creative and unique way.

Screencast Explainer Videos: Screencast explainer videos are an excellent choice for businesses that want to demonstrate how to use a software application or technology product. They use screen recording and voice-over narration to show step-by-step how to use a product, making them an ideal choice for software or technology businesses that want to help their users get the most out of their products.

Infographic Explainer Videos: Infographic explainer videos use a combination of animation, graphics, and narration to explain complex concepts in a visual and memorable way. This type of explainer video is often used to explain data-driven concepts, such as market trends or consumer behavior, and is ideal for businesses that want to present data in a visual and engaging way.

In conclusion, there are several different types of explainer videos, each with its own unique strengths and limitations. When deciding which type of explainer video to use, it's important to consider your target audience, the message you want to convey, and the resources you have available. By carefully considering these factors, you can choose the type of explainer video that best meets your needs and effectively communicates your message to your target audience.

 

 

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